What is social media if not about authenticity? And the sure-fire way to mess that up is by using multiple people from a third party to manage your social media channels. These channels are supposed to be your direct connection with your customers and consumers. Faking that authenticity takes time, energy, and a surprising amount of research from the part of the agency. Is it really worth hiring them, and paying them by the hour, to artificially create something that you already have?
Social Media promotion is not free, it takes time.
