shacomm.com

Video will become the third-largest online ad format by 2014. It ranks third from the bottom today, above sponsorships and email, but it is poised for significant growth. Why? For the simple reason that marketers, particularly those looking to replicate the emotional response they generate with TV ads, are learning they can get their message across online more effectively with video. And they can do so with better measurability and ability to target ads than on TV. By 2014, eMarketer estimates that video will account for 15 percent of total online ad spending, and nearly 9 percent of total TV ad spending.